PRONTO LABELER
I used the power of 3D design to sidestep the limitations of traditional photography and make this mighty machine picture-perfect.
Machinery like the Pronto requires visuals as significant as the investment itself.
SCOPE:
3D MATERIALS + RENDERING
PRODUCT NAMING
COLLATERAL + PACKAGING DIRECTION
COPYWRITING
2020
Goal:
Support Calyx Containers’ machinery sales efforts with sophisticated, on-brand visuals
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Appeal to cannabis brands considering the operational benefits of bringing automated labeling in-house.
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Impact:
Over $10,000 saved in site visits and photography costs
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Software:
Cinema4D
INSPIRATION
Bright lighting, straightforward angles, and high shine surfaces were hallmarks of Calyx Containers’ then-minimalist product photography. I designed lighting and materials in Cinema4D to achieve the same elegant effect.
PROCESS
I studied existing photos of the machine and sorted through 400+ pieces of geometry to enable accurate material applications.
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FINAL IMAGERY
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COLLATERAL DESIGN
To balance the bright and nearly monochromatic CG imagery, I directed punchy, super-saturated label graphics with prominent strain names to appeal to cannabis industry insiders.
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TEAM
Copywriting: Cherlene Erauda
Graphics: Calvin Laituri (labels), Pink Creative (collateral)
