DATA VISUALIZATION
COLLATERAL DESIGN
DIGITAL + MEDIA PLACEMENTS
CANNABIS PACKAGING PERFORMANCE
How do the world’s largest cannabis brands choose their packaging? With hard data and compelling facts.
My task was to highlight the most persuasive performance features of Calyx Container's packaging suite while employing a creative strategy that positioned Calyx as an industry thought leader.
ART DIRECTION
DATA VISUALIZATION
GRAPHIC DESIGN
ILLUSTRATION / 2022
Goals:
Produce graphics, collateral, and ads aimed at bringing Multi-State Operator level accounts into the Calyx ecosystem​
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Build Calyx’s technical expertise into its visual language system
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DATA VISUALIZATION
My competitive analysis of rivals' visuals revealed an opportunity to differentiate Calyx's data delivery. Histograms became history as I developed visual metaphors that emphasized this square packaging's unique form.
Simple shapes behind each package’s form are both abstractions of the products themselves and representations of their impact on the world around them.
Radiating lines are a visual metaphor for emissions and the ripple effect that each product has on our planet.
How much space does a circle waste?
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To focus the viewer's attention on the space between containers, I rendered the packaging itself with minimal details.
COLLATERAL DESIGN
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DIGITAL + MEDIA PLACEMENTS
While ads brought awareness to the brand as a high performing solution, email and social drove leads to long-form, technical content.
TEAM
Copywriting: Justine Boney, Cherlene Erauda, Anneliese Brosch
Graphic Design (Ads, Email): Pink Creative
