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DATA VISUALIZATION

COLLATERAL DESIGN

DIGITAL + MEDIA PLACEMENTS

Cannabis Packaging Performance: Text

CANNABIS PACKAGING PERFORMANCE

How do the world’s largest cannabis brands choose their packaging? With hard data and compelling facts.

My task was to highlight the most persuasive performance features of Calyx Container's packaging suite while employing a creative strategy that positioned Calyx as an industry thought leader.

Cannabis Packaging Performance: Text
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Cannabis Packaging Performance: Image

ART DIRECTION

DATA VISUALIZATION

GRAPHIC DESIGN

ILLUSTRATION / 2022

Goals:

  • Produce graphics, collateral, and ads aimed at bringing Multi-State Operator level accounts into the Calyx ecosystem​

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  • Build Calyx’s technical expertise into its visual language system

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Cannabis Packaging Performance: Text

DATA VISUALIZATION

My competitive analysis of rivals' visuals revealed an opportunity to differentiate Calyx's data delivery. Histograms became history as I developed visual metaphors that emphasized this square packaging's unique form.

Cannabis Packaging Performance: Text

Simple shapes behind each package’s form are both abstractions of the products themselves and representations of their impact on the world around them.

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Radiating lines are a visual metaphor for emissions and the ripple effect that each product has on our planet.

How much space does a circle waste?

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To focus the viewer's attention on the space between containers, I rendered the packaging itself with minimal details.

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Cannabis Packaging Performance: Work

COLLATERAL DESIGN

Cannabis Packaging Performance: Image

DIGITAL + MEDIA PLACEMENTS

Cannabis Packaging Performance: Text
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Cannabis Packaging Performance: Image

While ads brought awareness to the brand as a high performing solution, email and social drove leads to long-form, technical content.

Cannabis Packaging Performance: Text
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Cannabis Packaging Performance: Image

TEAM

Copywriting: Justine Boney, Cherlene Erauda, Anneliese Brosch

Graphic Design (Ads, Email): Pink Creative

Cannabis Packaging Performance: Text
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Cannabis Packaging Performance: Image
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ART OF GLASS

Once relegated to the underground, the pipe-makers featured in this campaign are elevated to their rightful status as culture makers in a newly legal cannabis scene.

PRONTO LABELER

See how the power of CG imagery communicates the value of investing in complex and costly machinery.

MJBIZCON 2021

What does it take to make a splash at the most anticipated cannabis conference in the world?

Cannabis Packaging Performance: Work
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