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FANTASY JUNGLE

In preparation for California’s 2020 Hall of Flowers trade show, I embarked on a winding exploration of digital illustration styles and techniques that would appeal to cannabis industry insiders.

COVID-19 meant that show goers would never gather or see this vibrant illustration, but the design transcended its origins for use in promotional photography I later directed.

Fantasy Jungle: Text
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Fantasy Jungle: Image

SCOPE:

ILLUSTRATION

PACKAGING DESIGN

PHOTOGRAPHY DIRECTION


2021

Goal:

  • Promote Calyx Containers’ innovative cannabis packaging solutions at California’s premier B2B cannabis trade show

  • Make Calyx’s product samples stand out and increase brand ambassadors’ reach

Fantasy Jungle: Text

At the previous year's Hall of Flowers show, The Botanist built a greenhouse on California’s Sonoma County Fairgrounds. Calyx’s promotional packaging would reimagine the previous year’s greenery in a bold and imaginative way.

Photo courtesy of Hall of Flowers

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Fantasy Jungle: Work
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Fantasy Jungle: Image

PROCESS

My analog studies show the tropical plants that caught my eye.

Fantasy Jungle: Text
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Fantasy Jungle: Image

Gradients, textures, and expressive line work overlap to create brightly stylized versions of jungle flora.

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Fantasy Jungle: Work
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Fantasy Jungle: Image
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ART OF GLASS

Once relegated to the underground, the pipe-makers featured in this campaign are elevated to their rightful status as culture makers in a newly legal cannabis scene.

MJBIZCON 2021

What does it take to make a splash at the most anticipated cannabis conference in the world?

CANNABIS PACKAGING PERFORMANCE

How do the world’s largest cannabis brands choose their packaging? With hard data and compelling facts.

Fantasy Jungle: Work
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