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FANTASY JUNGLE
In preparation for California’s 2020 Hall of Flowers trade show, I embarked on a winding exploration of digital illustration styles and techniques that would appeal to cannabis industry insiders.
COVID-19 meant that show goers would never gather or see this vibrant illustration, but the design transcended its origins for use in promotional photography I later directed.
Fantasy Jungle: Text
Fantasy Jungle: Image
SCOPE:
ILLUSTRATION
PACKAGING DESIGN
PHOTOGRAPHY DIRECTION
2021
Goal:
Promote Calyx Containers’ innovative cannabis packaging solutions at California’s premier B2B cannabis trade show
Make Calyx’s product samples stand out and increase brand ambassadors’ reach
Fantasy Jungle: Text
At the previous year's Hall of Flowers show, The Botanist built a greenhouse on California’s Sonoma County Fairgrounds. Calyx’s promotional packaging would reimagine the previous year’s greenery in a bold and imaginative way.
Photo courtesy of Hall of Flowers
Fantasy Jungle: Work
Fantasy Jungle: Image
PROCESS
My analog studies show the tropical plants that caught my eye.
Fantasy Jungle: Text
Fantasy Jungle: Image
Gradients, textures, and expressive line work overlap to create brightly stylized versions of jungle flora.
Fantasy Jungle: Work
Fantasy Jungle: Image
Fantasy Jungle: Work
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