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CLASSIC ROOTS FARM PHOTOGRAPHY

I directed photography with a dual purpose: convey the Classic Roots brand story while promoting Calyx’s design work as foundational in building end consumer appeal.

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SCOPE:

PHOTOGRAPHY DIRECTION

PROPPING

STYLING


2021

Goals:

  • Generate demand for Calyx’s Creative Services, newly launched under an agency model​

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  • Promote Classic Roots Farm as a leader in the Michigan marketplace

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The deep palette and earthy, swirling illustrations convey a craft sensibility that sustainability-minded consumers can connect with.

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Our team told a story that makes people feel like they’re buying into something bigger.

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TEAM

Photography: Anselme Photography

Packaging Design: Ruby Rose

Graphic Design (Social): Liminal East

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ART OF GLASS

Once relegated to the underground, the pipe-makers featured in this campaign are elevated to their rightful status as culture makers in a newly legal cannabis scene.

FANTASY JUNGLE

Embark on a winding exploration of digital illustration styles aimed at appealing to cannabis industry insiders.

MJBIZCON 2021

What does it take to make a splash at the most anticipated cannabis conference in the world?

Classic Roots Farm Photography: Work
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