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HI, I'M NICOLE.

I'm a creative leader using equal parts strategy and magic to breathe life into big ideas.

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HIGHLIGHTS

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ART OF GLASS

Once relegated to the underground, the pipe-makers featured in this campaign are elevated to their rightful status as culture makers in a newly legal cannabis scene.

CONCENTRATE 2.0

Authenticity and evidence win customers when trust is at a premium. To help Calyx Containers relaunch their new and improved Concentrate Containers, I developed a content strategy supported by high-tech creative direction.

CALYX BRAND IMAGERY

When competitors keep it clean, Calyx pumps up the color. I aimed to bring whimsy and fun to packaging visuals and disrupt the sterility of popular cannabis imagery.

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"What should exist? To me, that's the most exciting question imaginable.
What do we need that we don't have?"

PAUL ALLEN

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